Cognitive consumer products: “Cool” won’t cut it

Posted by Ben Stiller on November 04, 2016

Many consumer products (CP) companies are looking to cognitive technologies—from natural language processing to robotics to machine learning—as a way to engage and capture today’s value-conscious, tech-savvy consumers. However, those who simply embed cognitive technologies in their products, hoping that the “cool” factor will win consumers over, are likely to be disappointed. Many consumers are indifferent—even skeptical—when a traditionally low-tech company touts high-tech advantages.

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Finding critical customer complaints when lives depend on it

Posted by Greg Szwartz, on October 7, 2016

Sometimes, being able to quickly separate critical customer complaints from others is a matter of life and death. Welcome to the daily challenge of the medical device industry.

The volume of complaints can be crushing, especially for a high-profile product. Which are reportable to the FDA? Setting aside the issue of reporting, which represent opportunities for safety and quality improvements? For instance, a patient may complain about something that’s not a safety issue–a broken shipping box. Another client may raise concerns about something far more serious. From an analytics perspective, it can be difficult to distinguish between the two, especially in the face of a large volume of complaints, coming from virtually anywhere in the world, in any language, from any customer or third party.

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