Cognitive consumer products: “Cool” won’t cut it


Posted by Ben Stiller on November 04, 2016

Many consumer products (CP) companies are looking to cognitive technologies—from natural language processing to robotics to machine learning—as a way to engage and capture today’s value-conscious, tech-savvy consumers. However, those who simply embed cognitive technologies in their products, hoping that the “cool” factor will win consumers over, are likely to be disappointed. Many consumers are indifferent—even skeptical—when a traditionally low-tech company touts high-tech advantages.

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