A new cognitive era: The rise of machine intelligence


Posted by Rajeev Ronanki July 13, 2017

Artificial intelligence (AI) has long been the technology of the future – and the future is fast approaching. As AI matures to become an imminent force of change, in its shadows, machine intelligence (MI) is already enabling organizations to quickly reap the benefits of emulated human intelligence through targeted applications. MI and AI aren’t so different – where AI broadly tries to emulate general human reasoning, MI specializes in the applying human logic and reasoning to specific tasks and processes. Deloitte’s eighth Tech Trends report reveals that machine intelligence (MI) is a trend to watch in 2017. MI will likely become omnipresent as three primary forces converge – the same factors paving the way for ubiquitous AI:

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Cognitive consumer products: “Cool” won’t cut it


Posted by Ben Stiller on November 04, 2016

Many consumer products (CP) companies are looking to cognitive technologies—from natural language processing to robotics to machine learning—as a way to engage and capture today’s value-conscious, tech-savvy consumers. However, those who simply embed cognitive technologies in their products, hoping that the “cool” factor will win consumers over, are likely to be disappointed. Many consumers are indifferent—even skeptical—when a traditionally low-tech company touts high-tech advantages.

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